Expanding Greek Horizons
Zeus International Hotels & Resorts Appoints PRM Global Group as UK PR & Communications Agency for Greek Duo: Wyndham Grand Crete Mirabello Bay and Ajul Luxury Hotel & Spa Resort
London, UK: ZEUS International Hotels & Resorts, which, since 2014, continues to create exceptional destinations and unique experiences promoting authentic Greek hospitality, joins forces with PRM Global Group, a hybrid 360-creative marcomms agency, in a strategic collaboration that will unlock the full potential of Wyndham Grand Crete Mirabello Bay and Ajul Luxury Hotel & Spa Resort.
Phoebe Irving, Communications Director at PRM Global Group, shares "We are thrilled to collaborate with ZEUS International to unlock the true potential of these remarkable hotels. Through strategic PR campaigns and targeted messaging, we will create a powerful brand presence that captures the attention of astute travellers and positions these properties as leaders in the market."
The brand-new 5-star Ajul Luxury Hotel & Spa Resort, located in the heavenly pebble beach of the Agia Paraskevi region, exemplifies elegance and sophistication. Distinguished for its unique natural environment of pine tree forests and natural springs, the resort offers one-of-a-kind ultra-all-inclusive luxury hospitality services ideal for both business and leisure seeking travellers.
The newly-renovated 5-star Wyndham Grand Crete Mirabello Bay, situated amidst the awe-inspiring landscapes of Crete, stands as a testament to ZEUS International's commitment to innovative offerings and outstanding hospitality in Greece and abroad. Boasting breath-taking vistas, impeccable amenities, and a relentless focus on service excellence, this extraordinary retreat invites guests to indulge in an escape like no other.
By leveraging their unique strengths and strategic vision, the partnership between ZEUS International Hotels & Resorts and PRM Global Group is set to generate a formidable synergy, propelling these exceptional hotels into the hearts and minds of the UK market. PRM Global Group, renowned for its expertise in destination marketing and strategic creative communications campaigns, will work hand in hand with ZEUS International to position Wyndham Grand Crete Mirabello Bay and Ajul Luxury Hotel & Spa Resort as premier holiday hotspots where guests can live “A Zeus Experience”.
PRM Global Group will play a pivotal role in amplifying hotels’ visibility and driving engagement with key stakeholders. With their strategic PR campaigns and a deep understanding of the UK tourism and hospitality market, they will craft compelling narratives which resonate with travellers and holiday-seekers, showcasing the unique features and exceptional hospitality of these remarkable properties.
For all media enquiries please contact Zeus@prm-global.com.
-ENDS-
Notes to Editors:
About Zeus International Hotels & Resorts
Zeus International Hotels and Resorts is dedicated in creating exceptional destinations and unique experiences promoting authentic Greek hospitality since 2014.
In each one of 22 Zeus International Hotels & Resorts in Eastern Europe, the company’s philosophy and passion evolve around providing premium-quality, luxurious services that are welcoming and unpretentious. They are committed to delivering a memorable experience to every guest. This hospitality wonderland is adapted to 21st century needs and offers options for all types of modern-day travellers, families and couples, business travellers, city wanderers, relaxation, or adventure seekers.
Your home away from home can be found in city centre, urban or artistic hotel, in a suburban luxury resort or in a holistic wellness Spa resort by the sea or among mountaintops. Whether you choose to travel within Greece, Italy, Romania, or Cyprus you will enjoy memorable experiences inspired by the culture of each destination and under our philosophy of creating never-to-be-forgotten authentic relations with our guests. Find out more here.
About PRM Global Group
PRM Global Group is a synchronised, hybrid, fully integrated group of award-winning communications units of the finest representation, marketing communications and production talent across the globe. The agency is powered by some of the most successful storytellers, dreamers and doers, who have a wealth of experience in delivering award-winning work for a variety of brands in both the public and private sector.